Women investors growing big in AP, TG: Axis MF study

Hyderabad/Vijayawada: Women investors have grown 4.7x in Andhra Pradesh and 3.1x in Telangana, according to a pan India survey conducted by Axis Mutual Fund, a leading fund house in the country.

After analysing data from over one crore existing Axis MF customers during March 31, 2019 to December 31, 2023, assets under management (AUM) of women investors have grown 4.1x in Andhra Pradesh and 3.0x in Telangana.

The findings of the study indicate that nearly 72 per cent of women investors now make independent investment decisions. The report further highlights the proactive approach undertaken by women investors to achieve financial autonomy and growth, underscoring their commitment to long-term investing.

Speaking on the occasion, B Gopakumar, MD & CEO, Axis AMC said, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy.

Our research into the investment patterns of Axis MF investors reveal that women constitute 30 per cent of Axis Mutual Fund customer base and hold ~35 per cent of the total AUM. Understanding the evolving investor landscape, especially regarding women’s preferences, is crucial for continued growth and our report aims to shed light on this aspect.”

He said by analysing their distinct needs and investment behaviours, Axis AMC aims to refine our offerings to empower their financial journeys. This is fuelled by innovative digital tools and comprehensive education programs.”